Country United Kingdom
Language en-GB
3. May 2021

Convena Distribution expands in the Nordic region and open a office in Finland

Convena Distribution are challenging the distribution market of IT spare parts and accessory products by opening more offices to serve the local markets.
Account Manager Elmeri Pankkonen and Country Manager Jiri Tainio in the Finnish office.

Convena Distribution is expanding in the Nordic region and opening up an office in Finland to strengthen the position in the market. We have hired a young veteran in the industry, Jiri Tainio, whom has been appointed to lead it.

Convena Distribution is still relatively unknown in the Finnish market and sees great potential in expanding in the Nordics by opening of an office. With our long history, especially as a distributor of spare parts, components and accessories for brands within IT and mobile technology, we offer more than 300,000 different items from 60 brands. In addition to this assortment, there is also a refurbished product range on notebooks and other peripheral products that Convena Distribution can offer its customers.

A local office is a big plus for the customers

The need for spare parts for IT equipment is generally increasing, and according to IDC, which follows the technology markets closely, it is expected that just PC sales worldwide in 2021 will grow by as much as 18.2 percent, and this means a greater need for spare parts in addition, Convena Distribution aims to gain market share in Finland as well, for this type of product.

In connection with the opening of the new office, Sales Director Tinna Pichard says, ”It is our vision to expand with an office in Norway as well, as we believe that being present locally is of great importance to our business.”

”It is a great strength that our customers in the Nordic region can buy locally, and by opening an office in Finland we are better able to understand the local market.”
Sales Director Tinna Pichard

High level of knowledge

Thanks to the Finnish website, Convena Distribution has already got off to a good start on the local market in Finland. And now with the official opening of the Finnish office, efforts are increasing significantly. The new Country Manager is Jiri Tainio, an known veteran in the IT industry with 18 years of experience, even though he is only 38 years old. He has accumulated his experience from IT, consumer electronics and mobile distributors and manufacturers such as Xiaomi, LG Electronics, Logitech and EET Europarts.

"I am very excited about the opportunity to join Convena Distribution as Country Manager in Finland," said Jiri Tainio in his appointment. “Our strength is flexibility and a willingness to serve. In practice, this means, among other things, providing digital integrations and services to our smaller customers. This way, we can streamline everyone's business without forgetting direct communication between people. Above all, we want to be an active and value-adding distribution partner.”


In addition to some of the world's most well-known brands, such as HPE, HP Inc., Lenovo, Lexmark and Samsung, Convena Distribution is also strongly focused on developing their own Private Label brand - ProXtend. These are products that consist of home office essentials and accessories - webcams, headsets, monitors and cables, and are developed in collaboration with customers to meet their needs. The ProXtend series is constantly evolving with carefully selected and high quality IT accessories and supplies with long warranty periods and competitive prices.

If you want to know more about our new Finnish office you are welcome to contact Country Manager, Jiri Tainio on phone +(358) 40 706 5583 or by e-mail on

Media contact

Head of Marketing, Michael Toft - +45 20 30 48 64 –

About Convena Distribution
Convena Distribution is a leading international IT distributor in Europe with more than 18 years of industry experience, specializing in IT spare parts, components and IT accessories, and we have direct distribution agreements with a number of the world's leading manufacturers, such as HPE, HP Inc., Lenovo, Lexmark, Samsung and others. We have a turnover of DKK 600 million and employs 80 people in 6 offices in Europe. For more information please visit